Why do legitimate text messages sometimes end up in the spam folder on the recipient's phone? Learn about the typical causes and specific ways to reduce the risk.
Thomas Anderson
Emojis can make text messages more human and clear—but in professional customer communications, they should be used with care.
A practical guide to abandoned cart SMS for webshops: timing, segmentation, consent, message text and how SMS interacts with email in an effective abandoned cart flow.
Digital fraud methods are becoming more sophisticated. Here we look at spoofing, phishing, smishing and artificially inflated traffic (AIT) - and what businesses can do to protect customers, brand and SMS traffic.
A practical guide to choosing an SMS gateway for businesses: API, delivery reliability, sender name, reporting, two-way communication, compliance and the difference between API and web platform.
Get SureSMS’ practical guide to collecting SMS permissions with clear consent, high quality and better impact in your campaigns.
SMS is still one of the most reliable channels for critical business communication. See why SMS, API and two-way messaging continue to play a key role in 2026.
When an SMS is not delivered from your gateway, it's not always due to the platform itself. Delivery can be affected by the phone, number, operator filters, links, spam rules, fraud detection and local time rules.
Apple is expected to introduce new options for filtering unknown senders in iOS 26. Here's the practical implications for SMS, customer messages and campaigns - and what you can do to maintain visibility.