Blog about SMS
Text Messages End Up in the Spam Folder: Causes and Solutions
Why do legitimate text messages sometimes end up in the spam folder on the recipient's phone? Learn about the typical causes and specific ways to reduce the risk.
Emojis in Text Messages and Customer Communications: How Companies Use Them Correctly
Emojis can make text messages more human and clear—but in professional customer communications, they should be used with care.
Lost basket SMS: How online stores get customers back to checkout
A practical guide to abandoned cart SMS for webshops: timing, segmentation, consent, message text and how SMS interacts with email in an effective abandoned cart flow.
Spoofing, phishing, smishing and AIT: What does it mean for SMS security?
Digital fraud methods are becoming more sophisticated. Here we look at spoofing, phishing, smishing and artificially inflated traffic (AIT) - and what businesses can do to protect customers, brand and SMS traffic.
SMS gateway for businesses: How to choose the right solution
A practical guide to choosing an SMS gateway for businesses: API, delivery reliability, sender name, reporting, two-way communication, compliance and the difference between API and web platform.
How to collect SMS permissions that drive results
Get SureSMS’ practical guide to collecting SMS permissions with clear consent, high quality and better impact in your campaigns.
Why SMS is still an important communication channel in 2026
SMS is still one of the most reliable channels for critical business communication. See why SMS, API and two-way messaging continue to play a key role in 2026.
Why is my SMS not being delivered? 8 typical reasons
When an SMS is not delivered from your gateway, it's not always due to the platform itself. Delivery can be affected by the phone, number, operator filters, links, spam rules, fraud detection and local time rules.
iOS 26 and SMS: What does “Unknown Senders” mean for your SMS campaigns?
Apple is expected to introduce new options for filtering unknown senders in iOS 26. Here's the practical implications for SMS, customer messages and campaigns - and what you can do to maintain visibility.