SureSMS

SMS Rules for Belgium

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Sender ID Restrictions

Alphanumeric Sender ID Can be crushed
Foreign Numeric Sender ID Can be crushed
Local Numeric Sender ID Supported
Generic Sender ID Prohibited Yes
Sender ID May Be Modified Yes
Virtual Number Required No
Marketing Requires Opt-in Yes
P2P Prohibited Yes
Handset DLR Unavailable No

Content Restrictions

Category Status Notes
Money games PROHIBITED Detected from provider text: gambling, betting, casino
Political content PROHIBITED Detected from provider text: political
Religious content PROHIBITED Detected from provider text: religious
Marketing / Promotional PROHIBITED Detected from provider text: marketing, promotion

Notes

Country: Belgium (BE).

Belgium has specific guidelines for sending SMS messages. Alphanumeric sender IDs can be changed to ensure delivery. It is important to note that messages may be blocked for users with a "premium blocked" configuration. Numeric sender IDs are not supported unless offered as part of a two-way service and will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE, etc. are not allowed, so it is recommended to use a representative brand or company name to ensure delivery.

When it comes to marketing traffic, it is necessary to obtain consent from users before sending messages. P2P traffic is not allowed and no content related to politics, religion, unsolicited promotion or gambling may be sent. In addition to these guidelines, our Acceptable Use Policy applies to the content of the messages.

It's important to be aware that the rules for SMS broadcasting can change and we strive to keep all information up-to-date and accurate. For further information or assistance, please feel free to contact our experts.

Last updated: April 20, 2026