SMS rules for Switzerland
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Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | No, you can't. |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Switzerland (CH).
In Switzerland, it is possible to use alphanumeric sender IDs, which means you can use a representative brand or company name for your SMS messages. It is important to note that numeric sender IDs are generally not supported unless it is a two-way service. Generic sender IDs such as INFO, SMS, NOTICE, etc. are not allowed, so make sure you choose an appropriate name to ensure delivery.
When sending marketing messages, it is necessary to obtain consent from the recipients. It is also important to comply with content rules as P2P traffic is prohibited. No political, religious, unsolicited promotional or gambling-related content may be sent. In addition to these guidelines, you must also follow our Acceptable Use Policy to ensure that your content is compliant with applicable regulations.
We do our best to keep the information updated and accurate, but please be aware that the rules for SMS broadcasting may change. If you have any questions or need further information, please feel free to contact our experts.
In Switzerland, it is possible to use alphanumeric sender IDs, which means you can use a representative brand or company name for your SMS messages. It is important to note that numeric sender IDs are generally not supported unless it is a two-way service. Generic sender IDs such as INFO, SMS, NOTICE, etc. are not allowed, so make sure you choose an appropriate name to ensure delivery.
When sending marketing messages, it is necessary to obtain consent from the recipients. It is also important to comply with content rules as P2P traffic is prohibited. No political, religious, unsolicited promotional or gambling-related content may be sent. In addition to these guidelines, you must also follow our Acceptable Use Policy to ensure that your content is compliant with applicable regulations.
We do our best to keep the information updated and accurate, but please be aware that the rules for SMS broadcasting may change. If you have any questions or need further information, please feel free to contact our experts.
Last updated: April 20, 2026