SMS rules for Sweden
+46
Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | No, you can't. |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Sweden (SE).
In Sweden, there are specific guidelines for sending SMS messages. Alphanumeric sender IDs are supported, while numeric sender IDs can also be used. However, generic sender IDs such as INFO, SMS and NOTICE are not allowed.
When it comes to marketing traffic, it is necessary to obtain consent from recipients before sending messages. It is important to note that person-to-person (P2P) traffic is prohibited and content related to politics, religion, unsolicited promotion or gambling is not allowed. There are no additional content restrictions beyond those stated in our Acceptable Use Policy.
We do our best to ensure that all information on specific regulations is up-to-date and accurate, but we cannot be held responsible for changes in legislation. For more information or assistance, please feel free to contact our experts.
In Sweden, there are specific guidelines for sending SMS messages. Alphanumeric sender IDs are supported, while numeric sender IDs can also be used. However, generic sender IDs such as INFO, SMS and NOTICE are not allowed.
When it comes to marketing traffic, it is necessary to obtain consent from recipients before sending messages. It is important to note that person-to-person (P2P) traffic is prohibited and content related to politics, religion, unsolicited promotion or gambling is not allowed. There are no additional content restrictions beyond those stated in our Acceptable Use Policy.
We do our best to ensure that all information on specific regulations is up-to-date and accurate, but we cannot be held responsible for changes in legislation. For more information or assistance, please feel free to contact our experts.
Last updated: April 20, 2026