SMS rules for Serbia
+381
Sender ID restrictions
| Alphanumeric sender ID | Can be overwritten |
|---|---|
| Foreign numeric sender ID | Can be overwritten |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | Yes, you can |
| Virtual number required | No, you can't. |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Serbia (RS).
Sender ID guidelines: In Serbia it is possible to use alphanumeric sender IDs, but registration is mandatory to ensure delivery. Telenor (22001) supports alphanumeric transmitter IDs, while other networks offer dynamic transmitter ID. Numeric sender IDs are generally not supported unless it is through a two-way service. In such cases, numeric sender IDs will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE etc. are prohibited; it is recommended to use a representative brand or company name to ensure delivery. To start the Sender ID registration process, please contact your account manager or support.
Use cases and content: Before sending marketing messages, consent from recipients is required. P2P traffic is prohibited, as is content related to politics, religion, unsolicited promotion or gambling. There are no additional content restrictions beyond those described in our Acceptable Use Policy.
Please note that the rules for SMS broadcasting in different countries may change and we cannot be held responsible for any inaccuracies. However, we do our best to ensure that all information on specific terms is up to date and correct.
Sender ID guidelines: In Serbia it is possible to use alphanumeric sender IDs, but registration is mandatory to ensure delivery. Telenor (22001) supports alphanumeric transmitter IDs, while other networks offer dynamic transmitter ID. Numeric sender IDs are generally not supported unless it is through a two-way service. In such cases, numeric sender IDs will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE etc. are prohibited; it is recommended to use a representative brand or company name to ensure delivery. To start the Sender ID registration process, please contact your account manager or support.
Use cases and content: Before sending marketing messages, consent from recipients is required. P2P traffic is prohibited, as is content related to politics, religion, unsolicited promotion or gambling. There are no additional content restrictions beyond those described in our Acceptable Use Policy.
Please note that the rules for SMS broadcasting in different countries may change and we cannot be held responsible for any inaccuracies. However, we do our best to ensure that all information on specific terms is up to date and correct.
Last updated: April 20, 2026