SMS rules for Malta
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Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | No, you can't. |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Malta (MT) is a European country with specific guidelines for sending SMS messages. Alphanumeric sender IDs are generally supported, while numeric sender IDs are not, unless via a two-way service. Generic sender IDs such as INFO, SMS, NOTICE, etc. are not allowed. It is recommended to use a representative brand or company name to ensure delivery.
When it comes to marketing traffic, it is necessary to obtain consent from recipients before sending messages. P2P traffic is not allowed and content related to politics, religion, unsolicited promotion or gambling is prohibited. In addition to these guidelines, our Acceptable Use Policy applies.
It is important to note that the rules for SMS broadcasting can change and we strive to keep the information updated and accurate. For further information and advice, please feel free to contact our experts.
When it comes to marketing traffic, it is necessary to obtain consent from recipients before sending messages. P2P traffic is not allowed and content related to politics, religion, unsolicited promotion or gambling is prohibited. In addition to these guidelines, our Acceptable Use Policy applies.
It is important to note that the rules for SMS broadcasting can change and we strive to keep the information updated and accurate. For further information and advice, please feel free to contact our experts.
Last updated: April 20, 2026