SureSMS

SMS rules for Croatia

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Sender ID restrictions

Alphanumeric sender ID Can be overwritten
Foreign numeric sender ID Can be overwritten
Local numeric sender ID Supported
Generic sender ID prohibited Yes, you can
Sender ID can be changed Yes, you can
Virtual number required Yes, you can
Marketing requires opt-in Yes, you can
P2P prohibited Yes, you can
Handset DLR unavailable No, you can't.

Content restrictions

Category Status Notes
Gambling / Games PROHIBITED Detected from provider text: gambling, betting, casino
Political content PROHIBITED Detected from provider text: political
Religious content PROHIBITED Detected from provider text: religious
Marketing / Advertising PROHIBITED Detected from provider text: marketing, promotion

Notes

Country: Croatia (HR).

Croatia has specific guidelines for sending SMS messages. Alphanumeric sender IDs are dynamically supported, while numeric sender IDs are not allowed unless offered as part of a two-way service. Numeric sender IDs will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited; it is recommended to use a representative brand or company name to ensure deliverability.

When it comes to marketing traffic, prior consent from mobile users is required before sending messages. P2P traffic is not allowed and no content related to politics, religion, unsolicited advertising or gambling may be sent. There are no additional content restrictions beyond those described in our Acceptable Use Policy.

It is important to note that the rules for SMS broadcasting in individual countries may change and we strive to keep all information up-to-date and accurate. For more information or assistance, please contact our experts.

Last updated: April 20, 2026