SureSMS

SMS rules for Brunei Darussalam

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Sender ID restrictions

Alphanumeric sender ID Supported
Foreign numeric sender ID Supported
Local numeric sender ID Supported
Generic sender ID prohibited Yes, you can
Sender ID can be changed No, you can't.
Virtual number required Yes, you can
Marketing requires opt-in Yes, you can
P2P prohibited Yes, you can
Handset DLR unavailable No, you can't.

Content restrictions

Category Status Notes
Gambling / Games PROHIBITED Detected from provider text: gambling, betting, casino
Political content PROHIBITED Detected from provider text: political
Religious content PROHIBITED Detected from provider text: religious
Marketing / Advertising PROHIBITED Detected from provider text: marketing, promotion

Notes

Brunei Darussalam (BN) has specific guidelines for sending SMS messages. Alphanumeric and numeric sender IDs are supported, but generic sender IDs such as INFO, SMS, NOTICE, etc. are not allowed. To send marketing messages, prior consent from the recipients is required. It is important to note that person-to-person (P2P) traffic is prohibited. No content that deals with politics, religion, unsolicited promotion or gambling may be sent. In addition to these guidelines, our Acceptable Use Policy applies. We strive to keep the information updated and correct, but we cannot accept responsibility for changes in legislation.

Last updated: April 20, 2026