SMS rules for Pakistan
+92
Sender ID restrictions
| Alphanumeric sender ID | Can be overwritten |
|---|---|
| Foreign numeric sender ID | Can be overwritten |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | Yes, you can |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | No, you can't. |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Pakistan (PK).
In Pakistan, there are specific guidelines for the use of sender ID when sending SMS messages. For Mobilink (MCCMNC: 41001), it is mandatory to pre-register alphanumeric sender IDs. Unregistered sender IDs will be overwritten to ensure delivery. For CMPak (MCCMNC: 41004), characters from Aa to Zz (26) are supported and the shortcode length can be up to 6 digits. All dynamic, alphanumeric and long code sender IDs will be rejected. For other networks, sender IDs may be overwritten to ensure delivery. Short codes are supported for all networks in Pakistan. Numeric sender IDs are not supported unless offered via a two-way service. Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.
When it comes to content, marketing content that is considered spam by local networks is not allowed. For OTP messages, it is recommended to follow specific formats to ensure that messages are delivered correctly. For example, an OTP message might read: "Your OTP code for the ABC app is 1234." It is important to ensure that the content is clear and informative for the recipient.
It is important to note that the rules for SMS broadcasting may change and we strive to keep the information updated and correct. For more information or assistance, it is recommended to contact our support team.
In Pakistan, there are specific guidelines for the use of sender ID when sending SMS messages. For Mobilink (MCCMNC: 41001), it is mandatory to pre-register alphanumeric sender IDs. Unregistered sender IDs will be overwritten to ensure delivery. For CMPak (MCCMNC: 41004), characters from Aa to Zz (26) are supported and the shortcode length can be up to 6 digits. All dynamic, alphanumeric and long code sender IDs will be rejected. For other networks, sender IDs may be overwritten to ensure delivery. Short codes are supported for all networks in Pakistan. Numeric sender IDs are not supported unless offered via a two-way service. Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.
When it comes to content, marketing content that is considered spam by local networks is not allowed. For OTP messages, it is recommended to follow specific formats to ensure that messages are delivered correctly. For example, an OTP message might read: "Your OTP code for the ABC app is 1234." It is important to ensure that the content is clear and informative for the recipient.
It is important to note that the rules for SMS broadcasting may change and we strive to keep the information updated and correct. For more information or assistance, it is recommended to contact our support team.
Last updated: April 20, 2026