SMS rules for New Zealand
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Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | No, you can't. |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: New Zealand (NZ).
New Zealand has specific rules for sending SMS messages. To send SMS to New Zealand, it is necessary to register both brand and content with the local operators. Without registration, unregistered messages are likely to be filtered or rejected by operators.
There are two types of short codes that can be used: Dedicated short codes (DSC) and shared short codes (SSC). Dedicated short codes are available for two-way communication, but require brand and content registration. There is a one-time setup fee as well as a monthly charge for this solution. Shared shortcodes offer an alternative solution where sender IDs will be overwritten to a random shared shortcode, but also requires brand and content registration. The set-up cost for shared shortcodes is free.
It is important to note that P2P traffic is prohibited and there are restrictions against political, religious, unsolicited advertising or gaming content. We recommend staying updated on the current rules as they may change. For further information or assistance, please contact your account manager.
New Zealand has specific rules for sending SMS messages. To send SMS to New Zealand, it is necessary to register both brand and content with the local operators. Without registration, unregistered messages are likely to be filtered or rejected by operators.
There are two types of short codes that can be used: Dedicated short codes (DSC) and shared short codes (SSC). Dedicated short codes are available for two-way communication, but require brand and content registration. There is a one-time setup fee as well as a monthly charge for this solution. Shared shortcodes offer an alternative solution where sender IDs will be overwritten to a random shared shortcode, but also requires brand and content registration. The set-up cost for shared shortcodes is free.
It is important to note that P2P traffic is prohibited and there are restrictions against political, religious, unsolicited advertising or gaming content. We recommend staying updated on the current rules as they may change. For further information or assistance, please contact your account manager.
Last updated: April 20, 2026