SMS rules for Ethiopia
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Sender ID restrictions
| Alphanumeric sender ID | Can be overwritten |
|---|---|
| Foreign numeric sender ID | Can be overwritten |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | Yes, you can |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Ethiopia (ET).
Ethiopia is subject to specific guidelines regarding the sending of SMS messages. Alphanumeric sender IDs are supported on all networks except Ethiopian Telecommunications Corporation (63601) where prior registration is required. Sender IDs are case sensitive and must include the brand name. Numeric sender IDs are supported on all networks except Ethiopian Telecommunications Corporation (63601) where the sender ID will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited. To begin the Sender ID registration process, please contact your account manager or support.
When it comes to marketing, it is necessary to obtain consent from users before sending marketing messages. P2P traffic is prohibited and no content related to politics, religion, unsolicited promotion or gambling may be sent. There are no additional content restrictions beyond those stated in our Acceptable Use Policy.
We endeavor to keep all information up to date and accurate, but we cannot be held responsible for any changes in the rules for SMS messaging in Ethiopia. For further information or assistance, please contact our support team.
Ethiopia is subject to specific guidelines regarding the sending of SMS messages. Alphanumeric sender IDs are supported on all networks except Ethiopian Telecommunications Corporation (63601) where prior registration is required. Sender IDs are case sensitive and must include the brand name. Numeric sender IDs are supported on all networks except Ethiopian Telecommunications Corporation (63601) where the sender ID will be overwritten to ensure delivery. Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited. To begin the Sender ID registration process, please contact your account manager or support.
When it comes to marketing, it is necessary to obtain consent from users before sending marketing messages. P2P traffic is prohibited and no content related to politics, religion, unsolicited promotion or gambling may be sent. There are no additional content restrictions beyond those stated in our Acceptable Use Policy.
We endeavor to keep all information up to date and accurate, but we cannot be held responsible for any changes in the rules for SMS messaging in Ethiopia. For further information or assistance, please contact our support team.
Last updated: April 20, 2026