SureSMS

SMS rules for Canada

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Sender ID restrictions

Alphanumeric sender ID Supported
Foreign numeric sender ID Supported
Local numeric sender ID Supported
Generic sender ID prohibited Yes, you can
Sender ID can be changed No, you can't.
Virtual number required Yes, you can
Marketing requires opt-in No, you can't.
P2P prohibited No, you can't.
Handset DLR unavailable Yes, you can

Content restrictions

Category Status Notes
Gambling / Games PROHIBITED Detected from provider text: gambling, betting, casino
Alcohol PROHIBITED Detected from provider text: alcohol
Tobacco / E-cigarettes PROHIBITED Detected from provider text: tobacco, vape
Firearms PROHIBITED Detected from provider text: firearm, weapons
Marketing / Advertising PROHIBITED Detected from provider text: marketing, promotion

Notes

Country: Canada (CA)

In Canada, there are specific guidelines for sending SMS messages. Sending alphanumeric sender IDs is not allowed. All SMS messages sent to Canada must originate from either a Canadian long virtual number, a registered 10DLC, a Canadian short code or a verified toll-free number. It is important that the number used is associated with your account. The sender ID must be provided as a numeric number in international format. If this is not respected, the message will be rejected with an error message.

Generic sender IDs such as INFO, SMS and NOTICE are prohibited. All messages must comply with Canadian Telecommunications Association (CTA) guidelines. There are specific content types that are prohibited, including high-risk financial services, loans, cryptocurrency, scams, and content related to controlled substances.

It is important to be aware that the rules for SMS messages may change and we strive to keep the information updated and accurate. For further information on specific requirements and guidelines, it is recommended to consult relevant sources.

Last updated: April 20, 2026