SMS rules for Botswana
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Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Botswana (BW).
In Botswana, there are specific guidelines for sending SMS messages. Alphanumeric sender IDs are supported, but they must include the brand name. Numeric sender IDs are also allowed, while generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.
In order to send marketing messages, prior consent is required from the recipients. It is important to note that person-to-person (P2P) traffic is prohibited. No content related to politics, religion, unsolicited promotion or gambling may be sent. In addition to these guidelines, the general terms of our Acceptable Use Policy apply.
We do our best to ensure that the information about text messaging in Botswana is up-to-date and accurate, but we cannot be held responsible for changes in legislation. For more information or assistance, please contact our experts.
In Botswana, there are specific guidelines for sending SMS messages. Alphanumeric sender IDs are supported, but they must include the brand name. Numeric sender IDs are also allowed, while generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.
In order to send marketing messages, prior consent is required from the recipients. It is important to note that person-to-person (P2P) traffic is prohibited. No content related to politics, religion, unsolicited promotion or gambling may be sent. In addition to these guidelines, the general terms of our Acceptable Use Policy apply.
We do our best to ensure that the information about text messaging in Botswana is up-to-date and accurate, but we cannot be held responsible for changes in legislation. For more information or assistance, please contact our experts.
Last updated: April 20, 2026