SMS rules for Bhutan
+975
Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | Yes, you can |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Bhutan (BT).
Bhutan has specific guidelines for sending SMS messages. Alphanumeric sender IDs are allowed, as are numeric sender IDs. However, using generic sender IDs such as INFO, SMS or NOTICE is prohibited.
When it comes to marketing traffic, it is necessary to obtain consent from users before sending messages. It is important to note that person-to-person (P2P) traffic is prohibited and no content related to politics, religion, unsolicited promotion or gambling may be sent. In addition to these specifications, our Acceptable Use Policy applies to the content of messages.
We strive to keep the information up to date and accurate, but we cannot accept responsibility for changes in legislation that may affect SMS sending in Bhutan. For further assistance or questions, please feel free to contact our experts.
Bhutan has specific guidelines for sending SMS messages. Alphanumeric sender IDs are allowed, as are numeric sender IDs. However, using generic sender IDs such as INFO, SMS or NOTICE is prohibited.
When it comes to marketing traffic, it is necessary to obtain consent from users before sending messages. It is important to note that person-to-person (P2P) traffic is prohibited and no content related to politics, religion, unsolicited promotion or gambling may be sent. In addition to these specifications, our Acceptable Use Policy applies to the content of messages.
We strive to keep the information up to date and accurate, but we cannot accept responsibility for changes in legislation that may affect SMS sending in Bhutan. For further assistance or questions, please feel free to contact our experts.
Last updated: April 20, 2026