SMS rules for Australia
+61
Sender ID restrictions
| Alphanumeric sender ID | Supported |
|---|---|
| Foreign numeric sender ID | Supported |
| Local numeric sender ID | Supported |
| Generic sender ID prohibited | Yes, you can |
| Sender ID can be changed | No, you can't. |
| Virtual number required | Yes, you can |
| Marketing requires opt-in | No, you can't. |
| P2P prohibited | Yes, you can |
| Handset DLR unavailable | No, you can't. |
Content restrictions
| Category | Status | Notes |
|---|---|---|
| Gambling / Games | PROHIBITED | Detected from provider text: gambling, betting, casino |
| Political content | PROHIBITED | Detected from provider text: political |
| Religious content | PROHIBITED | Detected from provider text: religious |
| Marketing / Advertising | PROHIBITED | Detected from provider text: marketing, promotion |
Notes
Country: Australia (AU).
Australia has specific rules for SMS sending that must be followed to ensure proper delivery and compliance with local laws. The Australian Communications and Media Authority (ACMA) has introduced new regulations to combat scam calls and scam SMS. These rules will come into effect on July 1, 2026, and there will be requirements for both providers and customers. Until then, the current guidelines apply.
To ensure legitimate use of Sender IDs when sending SMS to Australian mobile users, Sender IDs must be registered. It is important that companies sending SMS to Australia start the registration process as soon as possible to avoid service interruptions. Violations of ACMA directives can result in significant fines.
We recommend that all customers sending SMS to Australia contact us to get the necessary information and start the registration process. We are constantly working to keep our information up to date and accurate, but we cannot accept responsibility for changes in legislation. For further assistance, our team is available to answer questions and help with the registration process.
Australia has specific rules for SMS sending that must be followed to ensure proper delivery and compliance with local laws. The Australian Communications and Media Authority (ACMA) has introduced new regulations to combat scam calls and scam SMS. These rules will come into effect on July 1, 2026, and there will be requirements for both providers and customers. Until then, the current guidelines apply.
To ensure legitimate use of Sender IDs when sending SMS to Australian mobile users, Sender IDs must be registered. It is important that companies sending SMS to Australia start the registration process as soon as possible to avoid service interruptions. Violations of ACMA directives can result in significant fines.
We recommend that all customers sending SMS to Australia contact us to get the necessary information and start the registration process. We are constantly working to keep our information up to date and accurate, but we cannot accept responsibility for changes in legislation. For further assistance, our team is available to answer questions and help with the registration process.
Last updated: April 20, 2026