{"id":17187,"date":"2024-05-10T12:54:05","date_gmt":"2024-05-10T10:54:05","guid":{"rendered":"https:\/\/www.suresms.com\/dk\/?page_id=17187"},"modified":"2024-12-05T15:50:54","modified_gmt":"2024-12-05T15:50:54","slug":"sms-link-3","status":"publish","type":"page","link":"https:\/\/suresms.com\/en\/funktioner\/sms-link-branded-url\/","title":{"rendered":"SMS link - Branded URL and Custom domain"},"content":{"rendered":"\r\n\t\t\t
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  1. \r\n \r\n \r\n \r\n \r\n <\/i>Home <\/a>\r\n <\/span>\r\n \r\n <\/li>
  2. \/<\/span><\/li>
  3. SMS link - Branded...<\/span><\/li>\t\t\t\t\t<\/ol>\r\n\t\t\t\t\t
    <\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\n\t

    Branded URL or Custom Domain<\/strong><\/h1>\n\t\t\t\t\"Link\n

    \n\t\tWhat is a Branded URL\n\t<\/h2>\n\t

    A Branded URL Shortener is an online tool that makes long URLs shorter, but with a twist - it uses your own brand name as part of the URL. Instead of using generic shorteners like \"bit.ly\" or \"goo.gl\", you can tailor your own links to include your company or brand name, such as \"yourbrand.com\/campaign\".<\/p>\n

    How does it work? When you create a Branded URL, you start by choosing a custom domain, a web address specific to your brand, like \"m.ditbrand.dk\". You can then shorten links to any page you want to promote and add a short code after your domain that leads to the specific content. For example, \"ditbrand.dk\/promotion\" could lead directly to a new product launch on your website.<\/p>\n

    In short, a Branded URL Shortener enables businesses to brand and customize their links in a way that improves brand recognition and makes it more fun and appealing to share links with others. It's a simple yet powerful way to showcase your brand every time you share a link.<\/p>\n

    With a Branded URL Shortener, you'll also be able to track how many times your links are clicked. This provides valuable insights into the effectiveness of your marketing campaigns and helps you understand which content types appeal most to your audience. By analyzing click data, you can fine-tune your strategies and target your efforts more precisely to get the most out of every link you share.<\/p>\n\t

    Without branded URL shortener<\/strong><\/p>\n\t\t\t\t\"Without\n\t

    With branded URL shortener<\/strong><\/p>\n\t\t\t\t\"With\n

    \n\t\tWhy use Branded URL?\n\t<\/h2>\n\t

    Using a Branded URL in your SMS messages can be a game-changer for several reasons, especially when it comes to effective communication and brand identity. Here are some of the main reasons to integrate Branded URLs into SMS marketing:<\/p>\n

      \t\n
    1. Increased trust and credibility<\/strong>When recipients see your Branded URL in an SMS, it can increase their trust in the message as the link is clearly associated with your brand. This is especially important at a time when distrust of anonymous or suspicious links is high due to concerns around spam and phishing.<\/li>\n\n
    2. Improved brand awareness<\/strong>: Every time you send an SMS with a Branded URL, you expose the recipient to your brand name. This strengthens brand awareness and helps build a stronger bond between your brand and your customers.<\/li>\n\n
    3. Efficient tracking and analysis<\/strong>Branded URLs allow you to track exactly how many times a link is clicked from an SMS. This data is crucial for understanding how your messages are performing and allows you to optimize future campaigns based on actual interactions.<\/li>\n\n
    4. Compact and clear communication<\/strong>SMS messages need to be short and to the point due to character count limitations. A Branded URL reduces the space used by a longer URL while keeping the message clear and professional.<\/li>\n\n
    5. Increased engagement<\/strong>Branded URLs look more appealing and relevant, which can encourage more people to click on the link compared to a non-branded or generic short URL. This can lead to higher engagement and more interactions with your content or offer.<\/li>\n<\/ol>\n

      Overall, Branded URLs in SMS add an extra dimension of professionalism, security and efficiency, which can strengthen your customers' trust and significantly increase engagement.<\/p>\n\t\t\t\t\"+39%\n\t

      Rebrandly<\/a> has conducted a study showing that links containing the sender's name achieve up to 39 % higher click-through rates (CTR) than generic links. It is therefore crucial to include the brand name in the link when using URL shorteners as it can reinforce brand identity and increase link effectiveness.<\/p>\n

      Increasing click-through rates by including sender name in SMS not only increases credibility, but also strengthens customer trust. This contributes to a higher click-through rate and potentially improved conversion rates.<\/p>\n

      An additional benefit of shortening links is that it makes the SMS message more compact and easier to read, which is important as an SMS is limited in character count. This makes communication more efficient and direct.<\/p>\n

      \n\t\tSetting up Branded URLs\n\t<\/h2>\n\t

      For branded URLs to work in your SMS messages, there are a few things to set up first. They are covered below, but first a quick overview.<\/p>\n

        \t\n
      1. Setting up your DNS<\/li>\n\n
      2. Setting up your SureSMS account<\/li>\n<\/ol>\n

        \n\t\tSetting up your DNS\n\t<\/h3>\n\t

        In order to use your company name in your SMS messages, you need to create a DNS record with your provider. How you do this depends on which DNS provider you have. The important thing is that you create a CNAME record. For example, in one.com it looks like this:<\/p>\n\t\t\t\t\"DNS\n\t

        Hostname<\/strong>Here you type what you want to appear in front of your domain name. We recommend that you use a few letters for the length of the SMS message. For example, you can write m
        Alias for<\/strong> : here you need to type a-l.ink, which is the SureSMS URL shortener domain
        TTL<\/strong> : Can you leave it as default or choose 3600 which is the default for most DNS<\/p>\n\t\t\t\t\t        Guide to setting up DNS for different providers<\/a>\n\t\t\t\t\t\t\t\t\t\t\tExpand<\/i><\/a>\n\t\t\t\t\t