We've put together a few tips for your Black Friday marketing. They are not complete, but should be understood as suggestions for what you can look at.

Start early

If you're going to use SMS marketing in your Black Friday (and there are many good reasons why you should), you need permission from the recipients. The fancy word is that your customers need to opt-in to your service. So you need to start collecting permission for SMS communication as soon as you can. Put it in your terms and conditions today. In fact, NOW! (I'll hold off on writing further so you have time to do it).

Make it mobile

It's undeniable that more and more traffic is coming from mobile phones. Mobile-first is an old saying. But it's getting harder and harder to reach users on mobile. Attention is divided between many apps and communication is limited by the format. By planning your user journey with mobile-first, you ensure a higher conversion rate. At the top of your sales funnel, you need to use all your resources on mobile.

Few people have realized the possibilities of SMS, especially in Denmark, and this means that the first movers in the medium have an unfair competitive advantage.

While our email inboxes and app notifications are flooded with alerts, your text inbox is still relatively free from an influx of business messages and notifications. Add the 98 % open rates for SMS and you have a powerful secret weapon in your hands.

Put your tools to work

HubSpot, ActiveCampaign, MailChimp and many more. You probably have a nice tech stack that you use in your marketing. Put it to work. Use SMS where it makes the most sense. Black Friday is an obvious place to use Abonded cart SMS. However, you can also do it without the tools. With SureSMS you can quickly import your list of phone numbers and send a personalized message.