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SMS integration for ActiveCampaign

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SMS integration for ActiveCampaign " SureSMS

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Update your customers from ActiveCampaign to SureSMS or send SMS directly from ActiveCampaign in your flows.

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SMS integration for ActiveCampaign

Are you looking for a SMS integration for your marketing automation software? Then you've come to the right place. At SureSMS, we're an SMS gateway with direct connection to all telcos in Denmark and more than 1900 telcos worldwide.

Our SMS platform has a direct integration with ActiveCampaign - a so-called CX app, so you can manage all your automation in one place - including your SMS communication.

What is ActiveCampaign?

ActiveCampaign is a marketing automation software that brings together several of your marketing activities in one place. Here you can automate marketing activities in the categories of email marketing, marketing automation, sales automation and CRM.

It's an incredibly user-friendly platform, even if you haven't worked with any of the above before, and the ease of use and the many options in ActiveCampaign make it an extremely popular platform for many marketers.

One of the options you'll find in ActiveCampaign is SMS marketing. However, ActiveCampaign's own SMS platform is limited in its features, and in addition, the platform does not have a direct connection to the Danish telecom companies, which is why you can't expect as high a delivery rate as with SureSMS.

Why an SMS integration for AC?

The vast majority of ActiveCampaign users have chosen this marketing automation system because it offers a wealth of options and features in marketing automation, email marketing, lead generation, lead scoring, site tracking and much more.

AC sync SureSMS

Although ActiveCampaign markets itself on the ability to send SMS directly in the system, we have some bad news for those of you marketing in the Danish market: ActiveCampaign cannot send SMS in Denmark. At least not yet, but maybe one day it will be possible.

In addition, you also have to go through a relatively complicated approval process before you are allowed to send SMS messages from the system, as they have a number of requirements. Finally, it should also be mentioned that you can only send 250 SMS messages at a time. If you need to send an offer to 5,000 contacts, it requires a lot of work as it has to be sent out 250 at a time.

The good news is that ActiveCampaign is happy to integrate with third-party systems like SureSMS. We've done this integration many times before, and we're happy to help you with yours too.

How SMS marketing works in ActiveCampaign

When you choose to integrate SureSMS with your ActiveCampaign account, you can do so in two different ways: 1) You can sync your contacts from ActiveCampaign into SureSMS or 2) You can send SMS messages directly from your ActiveCampaign account.

Synchronizing contacts

If you choose to have an integration where contacts are synchronized between ActiveCampaign and SureSMS, this is easily done using automations in AC. Your automations ensure that when a contact is added or removed from a list in either ActiveCampaign or SureSMS, they are added or removed in the opposite program. That way, the two lists are always in sync - even if a contact chooses to unsubscribe from SMS (also called opt out). We are happy to set up these automations for you as we integrate the two platforms.

The advantages of this solution is that you expand your options with SMS communication. In SureSMS, there are a number of options that are not available in ActiveCampaign. For example, you can see data on open and click-through rates and you have the option to send attachments.

Disadvantages The problem with this solution is, of course, that you have two different systems with the same list and therefore have to work on two different platforms. This can be annoying, but we rarely find that this is a problem for our customers.

Send SMS directly from ActiveCampaign

It is also possible to create your SMS integration between ActiveCampaign and SureSMS so that you send your SMS directly from ActiveCampaign, but still via our SMS API. With this solution, you still have your reporting functions inside SureSMS, but you have to go into ActiveCampaign's system to see the result of your broadcast.

The advantages of this solution is that you only need to work on one platform. This solution is therefore good if you work a lot with SMS as part of your automation.

Disadvantages is, of course, that you lose some features that are not possible with ActiveCampaign. For example, this solution is not ideal if you work a lot with bulk sending - sending many SMS messages to many contacts at once.

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