Send SMS directly from Drip workflows.

SMS from Drip

Are you interested in integrating SMS into your marketing automation software via Drip? Then SureSMS is the perfect solution for you. We are an SMS gateway that connects directly to all carriers in Denmark and more than 1900 carriers globally.

Our SMS platform has a direct integration with Drip, which means you can manage all your automation in one place - including your SMS communication.

What is Drip?

Drip is a marketing automation platform that helps businesses build and automate their email marketing campaigns, lead generation and sales processes.

Drip allows users to create advanced automated workflows based on customer behavior and interactions, which can improve conversion rates and increase revenue.

The platform also includes features like segmentation, personalization, A/B testing and reporting that allow users to optimize their marketing strategies.

Why SMS in Drip?

There are several reasons why you should consider using SMS from Drip:

Increased engagement: SMS messages have an open rate of over 98%, which means your messages will be seen by a higher percentage of your customers compared to other channels such as email.

Fast communication: SMS is a quick way to communicate with your customers as messages are usually delivered within seconds of being sent. This can be especially useful if you need to reach your customers with important information or offers quickly.
Targeted communication based on customer interactions and behavior
Increased conversions: SMS messaging can be an effective way to increase conversions as it can help create a more personalized and engaging customer experience. You can use SMS messages to offer customers exclusive offers, cart abandonment reminders or other incentives that can help increase sales.
Ability to receive responses from customers via SMS, which can enhance the customer experience and help improve your campaigns.

How SMS works in Drip

When you choose to integrate SureSMS with your Drip account, you do so using so-called webhooks.

It's easy to get started. All you need to do is

Create a free trial account on SureSMS
Create an API key
Setting up webhook in Drip

Below you can read how to do it.

Setting up

Setup in SureSMS

First, create a SureSMS account if you haven't already done so. Click here to create an SMS Gateway account. It costs nothing and does not require a credit card.

For the integration, you need a SecretID and a Secretkey. You can get these in SureSMS.

In the menu, select API Keys under the menu Settings (API Keys under Settings)

Create an API key in SureSMS

In the top right corner, click the "Options" button and then click "SureSMS API key". APIKey

Now fill in the Name and optionally a description. The name could be Drip integration, while the description could be the place in Drip where you intend to use the API key.

Back in the API keys overview, you now see the newly created key:

Copy the key. We'll need it later.

Now you're ready to go into Drip and set up a connection to SureSMS.

Setup in Drip

Open Drip, go to "Workflows" and click on the flow where you want to set up SMS sending.

Click the pencil on the far right to edit the workflow.

Now add an "Action" to your workflow:

In the first dropdown, select "Drip" and in action, select "Send an HTTP post"

In the endpoint URL, type :

https://api.suresms.com/script/sendsms_drip.aspx

In "Content Type", leave it set to JSON.

In "Custom Data" you need to add two fields. The first is apikey and here the value should be the value you have from step 7. The second field should be "message" and here you should enter the text you want to send as an SMS.

Advanced setup

The above is the minimum configuration. It is possible to include a wide range of other information. Including, for example

SenderID : Which sender should appear on your SMS messages

Email: if you would like SureSMS to save the email address

CallbackURL: You can include a URL that we call when your message has been delivered.

That's it. You are now ready to send SMS from Drip.

Test your solution

In Drip, you can now test your automation by selecting a contact and starting the automation. Remember that the contact must have a phone number for it to work.

After running the automation in Drip, you can log in to SureSMS and see the sent messages here: https://app.suresms.com/

Check especially that the country code has been entered correctly. Click "Info" to the right of the message to see how long it is (and thus what it costs)

Why include SMS in your channel mix?

If you work in email marketing, you probably already know how important it is to achieve a high open rate. But did you know that you can achieve an average open rate of 98 % with SMS messages?

According to Gartner.dk 92 % of recipients open an SMS message within the first 6 minutes and the SMS response rate is 20 %. With an integration of Drip and SureSMS, you can leverage this powerful channel and optimize your marketing strategy.

As most marketers know, a channel mix is essential to reach the target audience at multiple touchpoints in the buyer's journey. According to a report from Salesforce marketers use an average of eight different channels to interact with their digital consumers. Email and SMS marketing are often included in this mix, and with Drip and SureSMS, you can easily integrate SMS messaging into your marketing strategy to increase your open rate and engagement with your customers.

Opportunities with SMS marketing in DRIP

Text messaging is one of the most direct forms of contact you can have with your customers - right up there with calling or meeting them in person. When you sync your contacts from Drip with SureSMS, all customer data is transferred from Drip to SureSMS. This allows you to further personalize your SMS messages with, for example, first name, special interests or other information you've collected about your customers.

One of the benefits of SMS marketing is that you can expect the message to be read by the recipient. Therefore, SMS messages are ideal for offers and promotions that require quick attention or for special holidays and anniversaries. In addition, SMS messages also work extremely effectively in conjunction with email marketing, where you can integrate SMS messages into your email automation flows to support both channels. With Drip and SureSMS, you can easily leverage this powerful marketing channel and optimize your marketing strategy.

For example, use your SMS integration with Drip to send:

Inbound SMS where the customer can purchase directly in the SMS message using a reply option
Appointment or booking reminders
Important messages to those who have registered for your events
Purchase confirmation, links to item tracking or discount codes
Info about lightning deals
Information when an item is back in stock
And much more.

Below you can order a guide on how to set up SureSMS in your Drip.

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